Today is International Dog Day. The day on which we can unabashedly reward our four-legged friends for their unconditional love. In the run-up to International Dog Day, Spotify has explored how dog owners worldwide use music to entertain and help their dogs relax. What seems? The Dutch do not like to leave their four-legged friends in silence. More and more people are playing music to their animals to entertain or calm them. That is why Spotify already launched Spotify for Pets in 2020:a platform on which pet owners can create playlists for their pets that match the character of the animal. From disco-loving dogs to metal cats, there's something for every animal. Since its launch, more than 5 million pet owners have created a playlist for their four-legged friend. Dutch Spotify users are among the top 10 who most often create a playlist for their pet. Also in the top 10 are the United States, United Kingdom, Germany, Australia, Mexico, Spain, Brazil and Poland.
Spotify has conducted a global survey of nearly 4,000 dog owners to find out how owners use music to entertain their dogs.
The research shows that:
One in five plays music during the day to keep them company.
One in four finds that music helps their dogs relax.
15% of respondents find that music contributes to encouraging good behaviour;
One in five let their dog listen to music for at least an hour a day on average,
6% of dogs even hear music from their owners for more than 12 hours a week .
Gen Zers create the most playlists for their dogs (10%).
Pop is the most popular music genre within the playlists. Artists like Olivia Rodrigo and Lil Nas X are doing very well among our furry friends. The worldwide top 5 also consists of:
1. Florence + The Machine – Dog Days Are Over
2. Olivia Rodrigo – good 4 u
3. Olivia Rodrigo – drivers license
4. Lil Nas X – MONTERO (Call Me By Your Name)
5. Doja Cat – Kiss Me More (feat. SZA)
Podcasts for dogs
In addition to 'Spotify for Pets', the platform has created 'My Dog's Favorite Podcast' in collaboration with animal experts. The podcast consists of a mix of soothing music, spoken word and sounds to comfort dogs during and after the lockdown. Here too, the Netherlands secured a place in the top 10 of listeners, along with the United Kingdom, Australia, Ireland, Canada, New Zealand, Costa Rica, Spain and Mexico.